Make No Assumptions

I was impressed yesterday as a local politician, one who is very likely to win re-election because of how well-liked he is, came to my door. I was working in my office at my home and the bell rang. I assumed this was one of my children’s friends. There stood the politician, drenched in sweat from going door to door in the 95+ degree heat, canvassing the neighborhood asking how he is doing and what more he can do to earn our trust and vote. Rare for a politician I would say. We chatted for a minute or two and I told him I was already planning to vote for him. But I really appreciated this visit because it caused me to consider how I approach business. Here was a man, who was very likely going to easily win re-election, making no assumptions. He could have rested in polling data and sat comfortably in an air-conditioned office. But he was out on the streets facing the very people that admired him and, I am sure, some that didn’t. How often do business owners assume customers will automatically return because they once provided a good service? In this day and age of information, advertising, and Googling; it is easy for us, even with satisfied customers, to get lost in the fray (the battle for customers). I may not have to drive through the city to each home of my customers to keep them as customers … but it would be impressive to them. The bottom line is this: make no assumptions about loyalty. Keep in regular contact with your customers. Why? Because someone else is likely knocking on their door. http://kleaneasycarpetcleaning.com/uncategorized/make-no-assumptions/