Friday, June 29, 2012

Carpet Cleaning Alpharetta - Experiential Service

Carpet Cleaning Alpharetta - 404-933-4044 I think it is safe to say that having lunch or dinner at a typical fast food restaurant, like Burger King or McDonald's is not an experience. We eat at those places because of hunger, price and convenience. We expect nothing more than a quick burger, fries, a soft drink and perhaps a clean booth or table in which to sit. After all, lunch on a busy Saturday is never really "wonderful," is it? But when we decide to visit a Japanese steak house, well, this is a completely different story. We will sit around the hibachi table and view a menu with people we typically do not know, nor plan to know. We don't mind at all the extremely high price for the steak, shrimp, or chicken. We expect this, otherwise we would not be there. We patiently wait for the chef to arrive with his table of meats, vegetables, rice, and sauces and spices. We enjoy his presentation as he whirls knives and spatulas around with the precision of seasoned juggler. He builds huge fires, oil faces, and onion volcanoes. He has a quick, humorous wit and an impressive charm. Added to all this, he prepares our meal to absolute perfection. From the first bite to the last, it is a delectable experience for the palate. Yes, we attend this place not merely to eat dinner. We attend here to have an enjoyable experience. We don't mind sharing that experience with people we have only just met. Experiential marketing is now the thing in business. Businesses do well to provide for their customers something far more than "fixing" or "selling" something. Intelligent customers know the market is replete with technicians who can repair or clean things. So, the company that makes the service an experience is the company that many people will want to call. In carpet cleaning, for example, the typical service call is quite short. A technician or two run in to the house with a wand and start steaming away. In an hour or so they are running to the next job clinging to the check of the last "victim." Did they do a good job? Will the stains re-appear in a week or two? Were these techs professionally certified and trained by the IICRC to handle the challenges of the carpet cleaning industry? Did they do any prep work at all in order to guarantee the cleanest carpets possible? These and many questions like them should be considered when looking for a professional carpet cleaning company. Rarely can a service business be as "experiential" as a Japanese steak house. But, they can do more than is typical. They can show the customer a deep concern for their investments. They can dress professionally, arrive on time, and greet the customer with dignity and respect. They can also provide a few gifts to the customer just for allowing them the privilege of servicing their needs. Visit Carpet Cleaning Alpharetta for a true cleaning experience/ http://carpetcleaningalpharetta.blogspot.com http://kleaneasycarpetcleaning.com/ http://alpharettacarpetcleaning.wordpress.com

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